The fact is, without a plan, even the best of real estate agent tips can't help you. It's unbelievable how much time and energy someone will put into planning a trip to the grocery store or a vacation, but when it comes to planning their professional lives, they skimp on the details. Develop a plan and stick to it.As a business owner, you're responsible for all expenses, so you should do thorough and exhaustive research when crafting a marketing plan. You must know every facet of your target demographic's lives and use that knowledge to reach the most people and make the marketing plan strategic. Remember a business plan is usually data driven, while a strategic plan identifies who does what by when.